01 - The Brief
Aligning a Brand's Visual Identity with Their Mission & Purpose.
QTEC Solutions was founded in 2002 by industry pioneers, providing fast and reliable data on “component obsolescence” for a variety of industries producing mission-critical products.
In layman’s terms, QTEC Solutions provides a software that analyzes every component in complex products (like jets, for instance, where 1,000s of different components exist) and alerts manufacturers when a part becomes obsolete. This information is of extreme importance, especially for “mission-critical” defense industry manufacturers, which is why QTEC’s clients include Boeing, Maxwell, Lockheed Martin and more.
While QTEC Solutions has continued improving their software and expanding into additional markets, they neglected their website design, which now felt unfit for a high-tech software company.
In addition to their website, we also worked to redesign their logo and branding system, which had been left untouched since they were founded.
Capabilities:
Brand Design & Strategy
Logo System Design
Web Design & Development
Copywriting
Illustration & Iconography Design
02 - The Solution
A Modular, Tech-Inspired Approach.
Before we focused on the website, it was important to establish the general framework for QTEC’s new logo and brand identity. Our initial discovery meeting with the client helped refine our focus down to a sharp, technology-focused approach that spoke directly to their largest audience, the aerospace and defense industry. Within this framework, we explored a variety of different approaches before landing on the final design – consisting of a military-inspired wordmark featuring a modular Q, making it a perfect addition for unifying the brand and their primary piece of software.
Once QTEC’s foundation was established, we continued exploring a variety of solutions for the clients website layout and structure. Ultimately, the client selected an approach that brought the defense-industry to the forefront, while consistently highlighting the technology behind the software, and how it outperforms all competitors.
The UX behind each page was completely reimagined to give the users an ideal experience, with strategic call to actions enforcing the main goal of obtaining new customer leads.
03 - The Outcome
The final website provided an increase of 100% in site traffic, and the client saw nearly double the number of leads they received from their previous website design.
Shortly after the launch of their updated branding and website, QTEC Solutions was acquired by "Source Intelligence", with the QTEC team feeling strongly that their new brand identity played a big role in the initial inquiry and negotiations with their new parent company.
