01 - The Brief
Proudly Representing the Pacific Northwest's Defense Industry.
Pacific Northwest Defense Coalition is the most diverse and comprehensive network of defense and security industry businesses in the northwest.
With approximately 300 member companies, they help facilitate billions in defense spending, and offer their members impeccable value in three main ways: Intelligence (on market opportunities and risks), Access (to a diverse range of member companies and state + federal influencers), and Support (for business development opportunities).
Founded in 2005, they never invested in a consistent and documented brand identity, and their previous logo didn’t convey them as the united and professional organization they are today. We worked hand-in-hand with PNDC’s core team and primary stakeholders to build a comprehensive rebrand that allowed PNDC to accurately portray the quality, reliability and innovation the PNW defense industry is known for.
Capabilities:
Brand Design & Strategy
Logo System Design
Web Design
Print Design
Email Design & Development
02 - The Solution
A Systematic Approach for Quick, Consistent Results.
After a wide range of experiments, innovation and strength were the primary expressions we focused on for PNDC’s rebranded identity. They were in a unique position of responsibility: not only did they have the goal of expanding their network of members, they were constant advocates and instigators for business entering the PNW. This meant the logo not only needed to inspire excitement and pride within their community, but to communicate the reliability and innovative nature that would inspire more business to enter the region.
The final logo design provided the foundation for a strong, resilient and reliable brand image, with a core icon that lent itself to a wide range of positive interpretations. It’s an arrow, propelling their members forward. It’s a chevron pattern, giving a subtle nod to the military sector. And most notably, it’s a tree, a clear signifier of the organizations Pacific Northwest heritage. A comprehensive graphic system was developed in response to the shapes and angles created in the logo, giving branded collateral a clear sense of precision and consistency.
03 - The Outcome
PNDC unveiled their new brand identity in the Summer of 2019 at a networking event featuring the majority of PNDC’s member companies, and the rebrand was met with unanimous positivity and excitement for the future of the organization.
PNDC’s member count continues to rise, and their commitment to empowering and ensuring success for the Pacific Northwest defense and security industry remains unrivaled. PNDC's new branding received the Best Designs Award on DesignRush.
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“They listened to all our ideas, were open to changes, and made the entire re-brand process seamless for our team. We would have been lost without them and are grateful for our partnership!”
Karlee K.
Events & Marketing Manager
