01 - The Brief
Defining the Visual Identity for one of the World's Leading Forces in Data Center Innovation.
High Knowledge GmbH, located in the heart of Germany, provides a range of products and services to support the data center industry. Most notably, they are experts in climate neutral data center design, planning and construction for both new and existing data center projects; they’ve even been involved in forming several European standards that govern the industry.
From consultations ranging from achieving certifications and security testing, to full-on data center construction, they’re some of the leading experts in their field.
When High Knowledge was first forming, they reached out to Rivetry Design Studio to help build their logo system and the core visual identity behind the organization. They had a name picked, a napkin drawing of their vision for the logo, and a clear vision of the organizations future and the positive impact it could have; they just needed a partner to bring these ideas to reality.
Capabilities:
Brand Strategy & Visual Identity
Logo System Design
Icon & Illustration Design
Photo Editing
Print & Digital Collateral Design
02 - The Solution
A Sound Structure for an Innovative Industry.
Since High Knowledge was formed around the industry expertise of their General Manger, Harry Knopf (H.K.), solidifying the use of an HK monogram was identified early on as an important tie-in for High Knowledge’s founding team as well as industry recognition as a whole (Harry is well known in the industry).
After exploring a wide range of concepts, we landed on a structured, modular monogram design that was unique enough to be easily identifiable, while remaining simple enough to let High Knowledge’s products and messaging take center stage. We utilized a collection of organic steel and gold colors to focus on the natural resources responsible for data center components, and to interact well with the vibrant greens often found in High Knowledge’s lifestyle photography.
The visual identity system was built using the core grid and angles found within the monogram, providing a clear framework for layouts and graphic treatments, so HK’s collateral became easily identifiable while merging their core focuses – the unique intersection of modern technology impacting a delicate climate, and their restless work to help data centers reach carbon neturality.
03 - The Outcome
High Knowledge Continues using and expanding upon the visual identity we built together in beautiful ways - they now have multiple locations across Germany and recently received the VKU Innovation Award for their sustainable data center product, Blue DC.
We Continue working closely with the High Knowledge team to support their marketing & collateral needs as they reshape the future of data centers.
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“Rivetry brought our shared ideas to life and created something that all of us at High Knowledge can wonderfully identify with”.
Harry Knopf
High Knowledge's General Manager
