Pacific Northwest Defense Coalition is the most diverse and comprehensive network of defense and security industry businesses in the northwest. With approximately 300 member companies, they help facilitate billions in defense spending, and offer their members impeccable value in three main ways: Intelligence (on market opportunities and risks), Access (to a diverse range of member companies and state & federal influencers), and Support (for business development opportunities).
”"They listened to all our ideas, were open to changes, and made the entire re-brand process seamless for our team. We would have been lost without them and are grateful for our partnership!"
Karlee KeithEvents & Marketing Manager
Intelligence. Access. Support.
Founded in 2005, they never invested in a consistent & documented brand identity, and their previous logo didn’t convey them as the united and professional organization they are today. We were brought in to help build a comprehensive new brand identity, accompanied by a new logo and guidelines system.
Design
- Logo Design
- Identity System
- Print Design
- Digital / Web Design
Strategy
- Brand Guidelines
Content
- Copywriting
- Pattern Design
- Photography
Development
- Email Development
- Web Styling
We experimented with a wide range of options, and through close consideration with the organizations President, Marketing team and board of directors, decided there wasn’t enough brand equity in their previous logo in order to justify keeping any of the previous graphic components. Simply put, they wanted, and deserved, a fresh start. The final logo design focused heavily on Northwest pride, while positioning PNDC as a stable and professional business trade association their members can be proud of representing. The final design featured a tree icon that lends itself to a wide range of interpretations. It’s an arrow, propelling their members forward. It’s a chevron pattern, giving a subtle nod to the military sector. And most notably, it’s a tree, a clear signifier of the organizations Pacific Northwest heritage. A comprehensive graphic system was developed in response to the graphic shapes and angles created in the logo, giving branded collateral and sense of precision.
No collateral piece was left untouched, and PNDC’s staff was given a range of template designs so they could easily and cost efficiently produce their own material whenever they needed to. PNDC unveiled their logo in the Summer of 2019 at a networking featuring the majority of PNDC’s member companies, and the rebrand was met with unwavered positivity and excitement for the future of the organization.
PNDC’s member count continues to rise, and their commitment to empowering and ensuring success for the Pacific Northwest defense and security industry remains unrivaled.
