Building a Future Where All Our Children Can Thrive.

The Partnership for America’s Children is a national network of child advocacy organizations focused on state and local policy change. With a network of over 48 member organizations in more than 38 states, they advance public policies that enhance the health, education, financial security, and overall well-being of our nation’s children and their families.

The PFAC team was preparing to hire a new Executive Director and wanted to design a new website that motivated applicants for the position, and also help new organizations feel confident in joining the partnership. They had an existing logo and a thorough mission & vision statement, but needed help bringing everything together with a refined & modern visual identity system.

Design
  • Identity Design
  • Print Design
  • Web Design
Strategy
  • Visual Identity System
  • Sitemap Optimization
Content
  • Image Editing
  • Iconography
  • Web Development

We were immediately drawn to the range of colors captured in the existing PFAC logo, and how it lent itself well to organizing different sections of the website while communicating the range of different factors that contribute to a child’s well-being. Images were given colorful backgrounds to provide eye-catching visuals & interactive components while also symbolizing different sections of the website. Compared to PFAC’s site before the redesign, we drastically simplified their sitemap to make pages more impactful for SEO and easier for users to navigate.

After successfully building the PFAC website, we continued working with their team to push their new design system to additional collateral pieces, focusing first on their annual report.

Shortly after launching the new PFAC website, the team successfully hired their new Executive Director. PFAC walked away with a new, engaging visual identity system built to grow with their organization, and a stable & reliable website that their members are proud to share with their network.

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Benchmade

Made in Oregon

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