Neo Assist is a customer support company based out of Sau Paulo, Brazil. They supply companies with a self automated chat support bot, as well as a series of other tools for customer relations. While they have a strong foundation in international markets, they want to start gaining more recognition in the United States.
Ridiculous Tech, Made Approachable.
They had recently invested in a new logo, but received very little guidance beyond their new color scheme and logo files. They weren’t just looking for a new website, but a much needed piece of guidance that would help steer the rest of their updated collateral in the right design direction.
Design
- Web Design
- Digital Invitation Design
Strategy
- Identity System / Guidelines
Content
- Pattern Design
- Illustration
- Iconography
A dynamic system of shapes were developed, based heavily off the cloud logo that the client had just had designed by another agency. The friendly, soft and approachable nature of the logo was a primary influence over the direction for the brands visual identity. Custom made icons and subtle complexities in the use of patterns all kept these principles in mind, leading the way for the future of a cohesive brand experience for their customers.
Neo Assist had a successful launch and tradeshow application, and continue to push the standards of customer support. Their new brand has grown and their identity has shifted beautifully with it, now expressing their fun and approachable nature more clearly than ever.
