Ned & Co. is an earth-conscious brand providing a variety of CBD-infused products for various wellness purposes. Founded by two friends in Boulder, CO, Ned has quickly grown a following for their single-source CBD and expertly crafted tinctures. They contacted Rivetry while in the process of launching a new product, Ned Sleep Blend; they saw this to be a perfect opportunity to revamp their product mailers for online orders to match their new visual identity built in 2018. Their previous mailer didn’t only follow a different design system then their new branding, it was also rather wasteful. While they needed larger boxes for unique orders, their most common order was for a single tincture bottle, which left a tremendous amount of unused space and unnecessary materials in their existing mailers.
In addition to their mailer design, Ned also needed help building several inserts that would accompany their products. They needed informational cards made that helped provide details about the customers purchase and instructions for how to use their new tincture. Finally, Ned was also introducing their North Star program, and needed a logo design for this program that matched the rest of their branding.