Our Design Approach
Every project we work on follows our People-First Approach.
Because for us to feel a project was successful, everyone involved needs to benefit.
Our Approach Revolves Around
3 Critical Areas of Focus:
Every Project we Work on Revolves Around
3 Critical Areas of Focus:
Your Audience.
Your Brand.
Your Team.
We use these 3 core lenses of focus to achieve thoughtful, holistic and improved experiences for everyone involved.
How We Support Each Individual Lens:
YOUR AUDIENCE
A Design isn’t a Solution Unless it Improves the Experience of Your Audience.
To support this, we ensure:
- The key information and actions your audience takes are easy to use, understand and navigate.
- The design engages and resonates with your audience’s unique needs and values.
- Every stage of their engagement with the design is thoughtfully considered and optimized.
YOUR BRAND
Every Design Should Leave Your Brand Stronger Than Before.
To support this, we ensure:
- All deliverables and collateral pieces are cohesive and align with your brand’s identity.
- Your branding is used as a catalyst to emotionally connect with your audience.
- Your solutions are compelling, attention grabbing, and thoughtfully crafted.
YOUR TEAM
A Solution Isn’t Viable Unless Your Team can Successfully and Efficiently use it.
To support this, we ensure:
- Internal teams are provided training and clear instructions to maintain consistency within templates, design files, etc.
- Our solutions integrate well with existing CRMs, marketing platforms, and internal processes.
- That all team members involved in our work feel heard, and that their individual pain-points are addressed.
- We adapt our process and schedule to best align with your team’s availability and workflow.
Our Values
This is what we stand for, and the standards we bring to every project.
Creativity, Fueled by Empathy.
Empathy is what fuels our purpose, ensuring you and your audience alike have an improved experience, and not just a better looking one.
The Right Way, the First Time.
We’re typically not fans of the easy way, and we’re definitely not fans of cutting corners. We strive to provide pixel-perfect executions, every time.
Clear Communication.
We communicate early and often, so you’re constantly in the know, aware of our status, and looped into every step of the process.
Ideas Should be Riveting.
In a world of noise, your concepts should break through the monotony with an attention grabbing and thoughtful design strategy.
Data-Driven
Decision Making.
Data and research inform every step of our design process, ensuring there’s a clear reason and purpose behind all of our design decisions.
Mindful of Sustainability.
From using green and carbon neutral website hosts to integrating recyclable materials into collateral, we always seek out sustainable solutions.
Made for People,
by People.
We value human-powered creativity, and are cautious of our impact on the environment and artistic community whenever working with AI.
No Templated Solutions.
Every solution we provide is custom-made and tailored to the client at hand. No templates or pre-made solutions here.
It's a
We Thing.
We work collaboratively with our clients and partners. We all help drive a project to success, and no idea is ever ignored.
Our Design Process
Our design process blends a traditional, structured system with a fluid and adaptable process that loves new ideas and unique solutions, as long as they support your people.
01. Immersion
In order to provide thoughtful, effective solutions, we need to start by stepping into your shoes, and immersing ourselves in your brand. This part of the process involves discovery phases conducted collaboratively and individually, allowing us to understand the unique nuances of your organization, and gives us the fuel to begin the next phase of our process.
02. Defining the Keys
To finalize our discovery phase, we define the key take-a-ways and the overarching objectives we’ll ensure your project is ever-focused on. This brings us back to our people-first methodology: ensuring your finished project supports your team, improves the experience of your users, and strengthens your brand.
03. Rapid Exploration
Once we’ve focused in on the goals for your project, we begin a rigorous process of rapid conceptualization, allowing us to explore a wide range of designs quickly, creatively and efficiently. While we may have walked away with very clear goals from the previous phase, there’s a near unlimited number of executions, interpretations, and methods for bringing that goal to life. This is our opportunity to explore as many of those paths as possible in order to identify which are the most successful.
04. Refinement
The concepts selected from the previous round are just that; unfinished concepts that require further testing and polishing in order to meet our quality standards. Our refinement phase is what brings everything together: we continue refining the concept selected from our exploration phase until every detail is aligned, and every person involved is cared for.
05. Analyze & Optimize
Our project may be “finished” but we never consider our work complete. With our clients help, we continue monitoring and reviewing real-world performance and how we’re tracking to our original goals. If things stop doing what we expect, we re-assess and adapt to ensure positive performance.
